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Category : Blog

25 May 2018
13 Sep 2017

Give me six hours to chop down a tree and I will spend the first four sharpening the ax

Lincoln on Marketing. Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln Perhaps President Lincoln meant that at the end of sharpening your ax for four straight hours, start whacking at your tree for two.  I prefer to sharpen as I go – but with the same ratio. I like Abe’s rate of 3 to 1, and it applies well to marketing. If we budget 6 hours […]