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  • Marketing Specialists for the

    Construction

    Industry

Construct Marketing: Marketing Engineered

Practical, yet creative, Construct Marketing provides the resources of a marketing department to contractors, suppliers, manufacturers, and engineers to prime their marketing engine and gain a competitive advantage in the heavy construction industry.

Construction

Construction is our passion and marketing and promotion in that industry is our focus.  Our relationships, our knowledge, our assets are all tuned in to gaining a competitive advantage for our clients in the construction industry.

About Us

Marketing

Construct Marketing manages marketing programs for companies operating in the heavy construction industry.   Our goal is to organize and manage components to prime a client's promotional engine and keep it running strong.

Services

Think of us as your marketing department

Communications

  1. Communicate professionally.
  2. Message consistently.
  3. Disseminate effectively.

Creative

  1. Project a strong professional brand.
  2. Use strong creative to convey a strong company.
  3. Differentiate yourself and stand out.

Advertising

 

  1. Create a strategic campaign.
  2. Budget accordingly,
  3. Use professional creative.
  4. Manage efficiently and effectively.
  5. Evaluate.  Repeat.

Content

  1. Get the content flowing - keep it flowing.
  2. Get to know a client's prime content sources.
  3. We have the tools to help create content.
  4. Working with your personnel is the key to content success.
  5. Tell your story.

Industry Media

  1. Utilize industry press relationships to client's benefit.
  2. Marry client activity, content production and above.
  3. Press release to construction specific list, and general channels i.e. Newswire.

Website & SEO

  1. Website development:  Planning, Architecture, Creative.
  2. Develop with Search Engine Optimization (SEO) in mind.
  3. Outcome: A dynamic website that grows with your company.

Social Media

  1. Prime the flow of internal and external content.
  2. Coordinate content into strategic social media channels.
  3. Build an audience and foster engagement.

Promotion

  1. Organize and evaluate the distribution data.
  2. Combine content and communications.
  3. Reach market via digital and/or print campaigns.

Conferences & Events

  1. Strategy: Plan for what's coming.
  2. Execute: What & Who needs to be where?
  3. You: Focus on business development.

Associations

  1. Engage the target industry sector.
  2. Monitor association opportunities.
  3. Utilize associations effectively for business development.

Photo & Video

  1. Grow stock of client photography and video.
  2. Strengthen client photography assets to professional quality.
  3. Utilize Construct's creative talent to develop strong video assets.

Asset Management

  1. Understand all working client marketing assets.
  2. Organize client assets: data, photography, video, collateral, etc.
  3. Manage and maintain client assets for retrieval and ongoing use.

Content Line

973.729.7291

Dedicated Voicemail line to record content for Social Media, Blogs, Articles, Press Releases, Case Histories, etc.

Tell your story: Construct Marketing will transcribe, draft, edit and return for revision/approval.

CLIENTS ONLY.

Click below to open Guide for assistance.

Content Builder

Free tool for use in developing content for Social Media, Blogs, Articles, Press Releases, Case Histories ...

FOR CLIENTS & NON-CLIENTS - WITH OUR COMPLIMENTS.

A series of questions for civil works projects will extract the facts and fundamentals to start getting your content drafted.
At the end you get an e-mail with the questions and your answers. You take it from there.
Share with your team for their additions.

Tell your story.