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Monthly Archives: August 2024

10 Aug 2024

Guest Post by Alisa Meggison: SEO 101 – SEO Basics

Guest blog author: Alisa Meggison, Green Sky Development What is SEO? SEO stands for search engine optimization. It’s a big bucket ‘o stuff that helps make your website more likely to be found when people go to the search engines to search.  SEO helps direct search traffic to your site. SEO does not create search demand (your marketing efforts do this). SEO helps route search traffic. This is an important distinction. SEO is a combination of “off-page” and “on-page” tactics […]

07 Aug 2024

Tradeshow Client Opportunities: Anticipate.

Anticipate conference opportunities and needs.  Table for 15 in The Big Easy? Our client is going big to a tradeshow in New Orleans and of course, we’ve got them rolling in without worry. But its a city where reservations at the good restaurants can be tough, especially a large party. Better not wait, anticipate.  They don’t want to end up at Krystal Burger.  So Construct Marketing has this on the radar long before most folks think, “Hey, let’s see if […]