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Monthly Archives: November 2023

19 Nov 2023

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

07 Nov 2023

Why is Content King?

You may have heard the phrase, ‘Content is King’.  Trite, cute marketing nonsense, right? Big, Fat NO. Undoubtedly this is for retail and service industries, not the heavy construction industry, right? Double, BIG, FAT NO. To begin with, we know the construction industry runs on word of mouth.  “Who’s doing what” “What happened on ‘x’ project” “Project ‘y’ just started and who’s on it.”  Consequently, in heavy construction, the breadth and scope and chatter of the work of your latest […]