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A dozen or so years ago (who’s counting?) I co-wrote an article aimed at marketing and the heavy civil construction industry. Luckily I had 40-year veteran project manager Paul Cunningham of Skanska Underpinning and Foundation to help me bring the contractors’ perspective. Paul is currently with Tutor Perini Civil, working as Project Controls Manager. With some revisions and Paul’s blessing, the revised article follows… Involve everyone in your organization Imagine a typical construction firm with no marketing department, no […]
A dozen or so years ago, I co-wrote an article aimed at marketing with your internal resources in the heavy civil construction industry. Luckily I had Paul Cunningham of Underpinning and Foundation Skanska to help me bring a contractor’s perspective. We’ve both learned a little something since then. Paul, now with Tudor Perini, helped me dust this off and gussy it up for 2022. Thank you Paul! Create an Internal Marketing Team for Brand Authenticity Paul Cunningham, Tudor Perini […]