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Category : Deliveries

12 Mar 2020

Company Newsletter – too 1975?

Call me old-fashioned, but I love the company newsletter. Purpose Driven While you’re at it, call me a sneaky bastard because when I tell sales guys, PM’s and principals I need photos or job stories, I get a little here a little there.  When I tell those same individuals I need their job story on “x” with photos for the “Summer newsletter,” and Sam, Mary, and Enquique have committed to content contributions, I get their story on X with photos.  […]

02 Feb 2020

Has anyone seen this case?

For many clients, Construct holds the exhibit materials and ships to the event. Client doesn’t have to worry about it. We track the materials all the way in and all the way out. Still, stuff happens.  Pretending it doesn’t is the event management equivalent of burying your head in the sand. Here are three experiences and what we do when it happens and what we do so it never happens again.   #1 Joe Smith: “Hotel Doesn’t have our stuff.  […]

28 Jan 2020

Content 101: The Value of Content & Why You Need a Quarterback

Keep it flowing.  Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.”  That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels.  They wanted to convey their work, demonstrate their capabilities and project leadership within their industry.  Not bad.  The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]

15 Jan 2020

Managing a Client’s Conference success – A Case History

Construct has our client’s back. A conference exhibition is an investment. We take care of the details to give our clients every chance to have a successful show. From the regular delivery of the Client Events Schedule for decision-making and planning, to the safe return of the client exhibit materials, we’ve got a client’s events covered. This process starts many months in advance… Attention to detail and experience is everything…

05 Sep 2019

Tradeshow & Conference Planning: Summary & pricing for client…

To exhibit or not exhibit?  To go or not to go?  To send or not to send?  To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]

27 Feb 2019

Client wanted to understand LinkedIn – LinkedIn 101 followed…

This article originated as an e-mail I assembled for a client who wanted and needed to get their arms around LinkedIn as they waded into the murky waters of social media.   Individual Profile Page on LinkedIn – https://www.linkedin.com/in/compton/ This is how the public sees my individual LinkedIn profile page. Your own Profile view is slightly different from how your Profile page looks to the public. Note: You can view your profile as the public views it if you want. […]

15 Jan 2019

Construction Video that ROCKS

Here’s how its done. Construction Video. Get on the client’s job sites. Make sure the crew is all good with PPE and you’re not in their way. Communicate with the foreman and PM. PPE for yourself. Safety training for yourself as required. Check in with the HSE personnel.Bring donuts. Make sure you have multiple cameras, multiple angles, more batteries and and storage than you think you need, and a laptop and HDD to back up everything ASAP. With redundancy. MorrisSheaAction#1 […]

19 Sep 2018

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

01 Sep 2018

2019 Ad Insertion Orders: Prepare & Review…

The ad insertion orders are the orders for construction media advertising that mark the decisions at the end of a discussion between Construct Marketing and the client. Eight ad insertion orders sit filled out, ready to send to the publishers, pending the green light from the client. The summary sheet for the 2019 campaign is in the hands of the client. The sheet is Draft 4.0 and contains the 2018 and 2017 campaigns in adjacent columns. Information for each media […]

09 May 2018

Construct gets client project published. Again. Relentlessly.

Engineers and contractors – I’ve been working with them my entire life. My dad was one. When it comes to getting words to paper, construction content, telling the world what they can do – its not their strength, if you’ll permit me to generalize. “Don’t hide your light under a candle.” – Mama Compton We all have our skills. We go to our strengths. Getting construction content out of construction people is mine.  I have seen the biggest, baddest, toughest, “I’ll […]