Here’s how its done. Construction Video. Get on the client’s job sites. Make sure the crew is all good with PPE and you’re not in their way. Communicate with the foreman and PM. PPE for yourself. Safety training for yourself as required. Check in with the HSE personnel.Bring donuts. Make sure you have multiple cameras, multiple angles, more batteries and and storage than you think you need, and a laptop and HDD to back up everything ASAP. With redundancy. MorrisSheaAction#1 […]
Engineers and contractors – I’ve been working with them my entire life. My dad was one. When it comes to getting words to paper, construction content, telling the world what they can do – its not their strength, if you’ll permit me to generalize. “Don’t hide your light under a candle.” – Mama Compton We all have our skills. We go to our strengths. Getting construction content out of construction people is mine. I have seen the biggest, baddest, toughest, “I’ll […]
Anticipate conference opportunities and needs. Table for 15 in The Big Easy? Our client is going big to a tradeshow in New Orleans and of course, we’ve got them rolling in without worry. But its a city where reservations at the good restaurants can be tough, especially a large party. Better not wait, anticipate. They don’t want to end up at Krystal Burger. So Construct Marketing has this on the radar long before most folks think, “Hey, let’s see if […]
A quality e-mail development process works if the client is a partner. Which means it started today reminding everyone that the e-mail was going out next week. Everyone’s contributions would be due next Tuesday. Well, then again it probably started about a month ago. We e-mailed everyone for the first time to “Get ready to get ready! Start to think about it!” The day before that I communicated with the client principals to plan for strategic content. Now that I […]
When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]
To exhibit or not exhibit? To go or not to go? To send or not to send? To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]
Get in early, know the gatekeepers. Construct Marketing locked up a premium space for one of its clients this week after jumping on an email from a principal contact regarding the new PileBuck construction registry. Â In addition to the ad there will also be a listing for the client company and Construct will review and proof the listing for accuracy, errors and improve/supply any needed copy. Check it out: www.constructionregistry.com.
To maximize exposure for a developing product, Construct Marketing wrote and issued a press release on our client’s behalf. The release was disseminated via our own 500+ editor construction industry media presslist and through PR Web’s Newswire service. See example here. Construct Marketing press releases not only serve to disseminate information through industry channels but also to take advantage of the general press’ interest in construction items. This increases reach and increases website traffic. As media outlets and platforms pick […]