OK, I admit it. I tricked the client. I submitted an abstract to get them on the podium at the DFI Manufacturers, Suppliers & Service Providers Presentation Podium at the 46th Annual Conference on Deep Foundations. I felt a little guilty about it, as they were going to have to do a little work and pump out a Powerpoint, but since they were there as sponsors and exhibitors, I figured we might as well take advantage of the opportunity to […]
“We didn’t know you guys did that”, said the client’s client. It became our job to make sure people did know. This was a job for Social Media, in coordination with other marketing programs. First, we needed a commitment to content. No content? No social media. When client “X” committed to a social media campaign, the first thing we did is make it clear what was necessary to do this right. Construct Marketing believes that NO ONE can create content that […]
Keep it flowing. Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.” That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels. They wanted to convey their work, demonstrate their capabilities and project leadership within their industry. Not bad. The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]
The industry media is looking for news – your news. Are you giving yourself the best opportunity to get some print space? Where do you start? Our clients have the benefit of Construct Marketing being a coach (Our clients might say a pain in the neck!) in that we regularly bug our clients for releasable news, looking for content to amplify, and creating opportunities to grab print space in the industry media. Relationships with trade media contacts also helps. Example […]
Call me old-fashioned, but I love the company newsletter. Purpose Driven… Call me a sneaky. If I tell salespeople, PM’s and principals, “I need photos and job stories!” I get a little here a little there. When I tell PM’s and principals I need their job story on “X” – with photos for the “Summer newsletter,” I get stories on “X” with photos. This strategy, as you’ll read below under ‘Amplify and Reach,’ is devious and calculated. Heh. Heh. Heh. […]
For many clients, Construct holds the exhibit materials and ships to the event. Client doesn’t have to worry about it. We track the materials all the way in and all the way out. Still, stuff happens. Pretending it doesn’t is the event management equivalent of burying your head in the sand. Here are three experiences and what we do when it happens and what we do so it never happens again. #1 Joe Smith: “Hotel Doesn’t have our stuff. […]
Construct has our client’s back. A conference exhibition is an investment. We take care of the details to give our clients every chance to have a successful show. From the regular delivery of the Client Events Schedule for decision-making and planning, to the safe return of the client exhibit materials, we’ve got a client’s events covered. This process starts many months in advance… Attention to detail and experience is everything…
To exhibit or not exhibit? To go or not to go? To send or not to send? To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]
This article originated as an e-mail I assembled for a client who wanted and needed to get their arms around LinkedIn as they waded into the murky waters of social media. Individual Profile Page on LinkedIn – https://www.linkedin.com/in/compton/ This is how the public sees my individual LinkedIn profile page. Your own Profile view is slightly different from how your Profile page looks to the public. Note: You can view your profile as the public views it if you want. […]
Here’s how its done. Construction Video. Get on the client’s job sites. Make sure the crew is all good with PPE and you’re not in their way. Communicate with the foreman and PM. PPE for yourself. Safety training for yourself as required. Check in with the HSE personnel.Bring donuts. Make sure you have multiple cameras, multiple angles, more batteries and and storage than you think you need, and a laptop and HDD to back up everything ASAP. With redundancy. MorrisSheaAction#1 […]