Monthly Archives: November 2024

25 Nov 2024

“Your” Website? It’s Actually Not YOUR Website

Told the client, “It’s actually not “your website”. “What?” “It’s the user’s website. The Project Manager looking for a solution. The estimator trying to nail down some pricing. The client principal trying to decide if you’ll make a good ‘partner’ to help them deliver a job. “Huh.” Perspective has a great deal to do with how you approach the architecture and content of your website. The client was not wrong in what he was seeking to do with his website, […]

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12 Nov 2024

Company Newsletter – too 1975? Nope.

Call me old-fashioned, but I love the company newsletter. Purpose Driven… Call me a sneaky. If I tell salespeople, PM’s and principals, “I need photos and job stories!” I get a little here a little there. When I tell PM’s and principals I need their job story on “X” – with photos for the “Summer newsletter,” I get stories on “X” with photos. This strategy, as you’ll read below under ‘Amplify and Reach,’ is devious and calculated. Heh. Heh. Heh. […]

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04 Nov 2024

Promotional Readiness

Every Construct Marketing client is promotion ready. How? Mise en place is a term meaning “Put in place.” This term comes from French cooking and refers to the practice of having and keeping necessary items, ingredients, equipment, etc. in the same place – everything is ready to cook. Therefore no time or energy is wasted scrambling to find the “@#$% watermelon ball making thingy.” I do not know the French term for watermelon ball making thingy. What can we do? […]

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