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A Brief Summary of us

Construct Marketing LLC

A creative construction industry company that provides the resources of a marketing department for industry contractors, suppliers, manufacturers and engineering firms.

Communications
Creative
Advertising
Content
Media
Website & SEO
Social Media
Promotion
Associations
Conferences & Events
Asset Management
Photo & Video

Conceive.  Develop.  Deliver.

Six things we want you to know …

  1. Being practical, present and steady towards a client's end goal is our end goal.  Be an asset to the client.
  2. We believe the client is the greatest resource to deliver an effective marketing program.
  3. Our competencies make us efficient to organize and deploy components for effective marketing, but the client is the key.
  4. Authentic messaging and consistently disseminating communication of value as a means of establishing leadership is effective marketing.
  5. Elements of the marketing program must be tuned in for the client's market and appropriate for the client's brand.
  6. Our knowledge of the construction business environment and our experience in the art and science of marketing is what makes Construct Marketing effective construction industry marketing specialists.   This is what makes Construct Marketing a powerful marketing department for any Contractor, Supplier, Manufacturer or Engineering Firm.

Value proposition

Why Construct Marketing?  The events, publications, channels, and vehicles used to reach construction sectors are known to us.   That's the first asset we can provide to you.   As experts in navigating the construction industry waters, we work with an organization's principals to conceive and deliver programming that reflects your brand in a way that is attuned to the construction industry market.  This becomes your competitive advantage.

As we grow and learn more about a client and tune in to how your brand is best presented to the market, our goal is to be an extension of a principal's desk, and deploy a vibrant and consistent marketing engine to empower a client's brand.

Management

Construct Marketing client relationships built on trust allowing us the opportunity to work as an extension of the company.  With the client principals we work on budget and direction, and with the benefit of the knowledge and experience of the client, we manage the client marketing program with ownership and accountability.  Every client is different when it comes to a comfortable level of collaboration, and our objective is to find that level.

When we can manage a client's marketing through a series of cycles and learn about the client needs and preferences, we can be increasingly effective on a client's behalf.  With each cycle, we can combine the cumulative experience and client feedback to tune in the marketing program to achieve stronger results.

When we say, "Be an asset to the client", this is what we mean.

Our Mission

To know our client.  To know our client's client.

To have and continually refine an understanding of the client's market environment.

To bring to bear the client's own knowledge and personnel combined with our own tools and experience to conceive and deploy effective marketing elements as part of a strong and consistent marketing program.

Above all it is our mission to be an asset to our client.

George R. Compton III

Principal, Construct Marketing, LLC

Principal
Construct Marketing LLC
Initiated to provide contractors, engineering firms, suppliers and manufacturers with marketing strategy and tools to develop business in the heavy civil construction industry. Our approach is to create marketing components and strategy through the confluence of our knowledge and the client's and be our client's marketing department.

Companies working in the heavy construction industry face a special set of challenges and a unique industry dynamic. An understanding of these challenges and the specialized climate of the construction industry is an advantage we have over general marketing firms - an advantage clients can use to distinguish themselves from their competition.

Executive Director
Deep Foundations Institute
1992 – 2006
The Deep Foundations Institute is a 2000+ member International not-for-profit association of contractors, engineers, manufacturers, suppliers, owners and academia.

Do you need more information or you have questions?

We are always happy to talk about marketing and or construction!
+1 (973) 729-7290