Monthly Archives: October 2024

15 Oct 2024

Writing Content to Sustain, Not Publish.

To sustain a strong social media presence, get organized, keep up a steady content flow of content drafts – do in for a quarter and don’t release a thing. Start with the end in mind Whatever vehicles or channels you’re using to disseminate your material, a steady, balanced flow of information is the goal. For clients not already running a content marketing campaign, or struggling to perpetuate a campaign consistent content, we recommend the following: take a quarter, produce […]

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Construction Associations – What’s in it for me?

At their best, associations are a microcosm of their industry. “What’s in it for me?” you ask? Construct Marketing Principal George Compton spent the first 15 years of his career at the head of a professional association in the heavy construction industry. Here is his answer… Listening It’s a great place to listen. To me, listening is synonymous with learning. An association can offer layers of opportunities for listening. Listening in the conference presentations is one thing, but pretty […]