Our Work
OK, I admit it. I tricked the client. I submitted an abstract to get them on the podium at the DFI Manufacturers, Suppliers & Service Providers Presentation Podium at the 46th Annual Conference on Deep Foundations. I felt a little guilty about it, as they were going to have to do a little work and pump out a Powerpoint, but since they were there as sponsors and exhibitors, I figured we might as well take advantage of the opportunity to […]
“We didn’t know you guys did that”, said the client’s client. It became our job to make sure people did know. This was a job for Social Media, in coordination with other marketing programs. First, we needed a commitment to content. No content? No social media. When client “X” committed to a social media campaign, the first thing we did is make it clear what was necessary to do this right. Construct Marketing believes that NO ONE can create content that […]
Keep it flowing. Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.” That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels. They wanted to convey their work, demonstrate their capabilities and project leadership within their industry. Not bad. The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]
The industry media is looking for news – your news. Are you giving yourself the best opportunity to get some print space? Where do you start? Our clients have the benefit of Construct Marketing being a coach (Our clients might say a pain in the neck!) in that we regularly bug our clients for releasable news, looking for content to amplify, and creating opportunities to grab print space in the industry media. Relationships with trade media contacts also helps. Example […]
Call me old-fashioned, but I love the company newsletter. Purpose Driven… Call me a sneaky. If I tell salespeople, PM’s and principals, “I need photos and job stories!” I get a little here a little there. When I tell PM’s and principals I need their job story on “X” – with photos for the “Summer newsletter,” I get stories on “X” with photos. This strategy, as you’ll read below under ‘Amplify and Reach,’ is devious and calculated. Heh. Heh. Heh. […]
For many clients, Construct holds the exhibit materials and ships to the event. Client doesn’t have to worry about it. We track the materials all the way in and all the way out. Still, stuff happens. Pretending it doesn’t is the event management equivalent of burying your head in the sand. Here are three experiences and what we do when it happens and what we do so it never happens again. #1 Joe Smith: “Hotel Doesn’t have our stuff. […]
Construct has our client’s back. A conference exhibition is an investment. We take care of the details to give our clients every chance to have a successful show. From the regular delivery of the Client Events Schedule for decision-making and planning, to the safe return of the client exhibit materials, we’ve got a client’s events covered. This process starts many months in advance… Attention to detail and experience is everything…
To exhibit or not exhibit? To go or not to go? To send or not to send? To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]
This article originated as an e-mail I assembled for a client who wanted and needed to get their arms around LinkedIn as they waded into the murky waters of social media. Individual Profile Page on LinkedIn – https://www.linkedin.com/in/compton/ This is how the public sees my individual LinkedIn profile page. Your own Profile view is slightly different from how your Profile page looks to the public. Note: You can view your profile as the public views it if you want. […]
Here’s how its done. Construction Video. Get on the client’s job sites. Make sure the crew is all good with PPE and you’re not in their way. Communicate with the foreman and PM. PPE for yourself. Safety training for yourself as required. Check in with the HSE personnel.Bring donuts. Make sure you have multiple cameras, multiple angles, more batteries and and storage than you think you need, and a laptop and HDD to back up everything ASAP. With redundancy. MorrisSheaAction#1 […]
When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]
Engineers and contractors – I’ve been working with them my entire life. My dad was one. When it comes to getting words to paper, construction content, telling the world what they can do – its not their strength, if you’ll permit me to generalize. “Don’t hide your light under a candle.” – Mama Compton We all have our skills. We go to our strengths. Getting construction content out of construction people is mine. I have seen the biggest, baddest, toughest, “I’ll […]
Anticipate conference opportunities and needs. Table for 15 in The Big Easy? Our client is going big to a tradeshow in New Orleans and of course, we’ve got them rolling in without worry. But its a city where reservations at the good restaurants can be tough, especially a large party. Better not wait, anticipate. They don’t want to end up at Krystal Burger. So Construct Marketing has this on the radar long before most folks think, “Hey, let’s see if […]
A quality e-mail development process works if the client is a partner. Which means it started today reminding everyone that the e-mail was going out next week. Everyone’s contributions would be due next Tuesday. Well, then again it probably started about a month ago. We e-mailed everyone for the first time to “Get ready to get ready! Start to think about it!” The day before that I communicated with the client principals to plan for strategic content. Now that I […]
Get in early, know the gatekeepers. Construct Marketing locked up a premium space for one of its clients this week after jumping on an email from a principal contact regarding the new PileBuck construction registry. In addition to the ad there will also be a listing for the client company and Construct will review and proof the listing for accuracy, errors and improve/supply any needed copy. Check it out: www.constructionregistry.com.
To maximize exposure for a developing product, Construct Marketing wrote and issued a press release on our client’s behalf. The release was disseminated via our own 500+ editor construction industry media presslist and through PR Web’s Newswire service. See example here. Construct Marketing press releases not only serve to disseminate information through industry channels but also to take advantage of the general press’ interest in construction items. This increases reach and increases website traffic. As media outlets and platforms pick […]
There are many vendors with whom we have long-standing relationships. Skyline Displays is one of them. These relationships matter when things get tight. So when a client decided to make changes to their display, right before a tradeshow, we could make it happen. With our experience with the production process, our relationships with the vendor personnel and luckily our own proximity to the vendor and the event, this delivery was possible. The timeframe would be tight but we’d get it […]