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Category : Blog

13 Sep 2021
Construction Press Release

How to Write a Press Release for the Construction Industry Media

With sincere thanks to Jill Harris, of Lester Communications, Editor of Piledriver and Piling Canada Magazine, and to Scot Litke, Executive Director Emeritus ADSC International Association of Drilled Shaft Contractors, and former Editor of Foundation Drilling Magazine, for their contributions to this article. Construction is largely a word-of-mouth industry.  The construction industry media is an opportunity to get your company’s activities read, re-told, and amplified.  However, it starts with a press release to pique the interest of an editor or […]

22 Aug 2021
Social media in the Construction industry

Social Medusa

Take the horror and myth out of Social Media.  It’s simple, “Tell people what you do, and who you are”.  Engage.  Repeat. It is a commitment of time and coordination of talents and resources. Done right, social media is a powerful promotional tool that can project your brand into the marketplace effectively and on message. Perhaps to the uninitiated, the Number 1 challenge is the daunting number of options: Facebook, LinkedIn, Twitter, Instagram, TikTok, YouTube, Reddit, Tumblr, Feedly, Snapchat, Pinterest… […]

14 Jun 2021
Construction Advertising Strategy

Advertising with Purpose: Plan and Avoid These 8 Mistakes

Advertising should be about getting the most reach, as close as possible to the target demographic, for the best budget. That’s the goal. Campaign Plan Do you know the difference between pushing rope and pulling rope?  Pulling rope is leading; knowing where you’re going.  Pushing rope is a sure way to waste time and effort.  Advertising without a campaign plan is pushing rope. A campaign plan defines who are you planning to reach, the strategy to do so and the […]

30 Apr 2021

Get Better Construction Photography From Your Construction Projects

Curious how to get the best photos out of every job? Read on… Pass on too.  The more of your people on your sites with cameras and basic photography knowledge = deeper photography asset. Safety Check with Superintendent as to what Safety orientation classes are required for the site and get your sticker if required. Wear all required Personal Protection Equipment (PPE). Have a talk with the Project Manager (if present), site EHS Manager (Environment, Health & Safety),  Superintendent and […]

03 Feb 2021

Construction Associations – What’s in it for me?

At their best, associations are a microcosm of their industry.  “What’s in it for me?” you ask? Construct Marketing Principal George Compton spent the first 15 years of his career at the head of a professional association in the heavy construction industry.  Here is his answer…   Listening It’s a great place to listen.  To me, listening is synonymous with learning.  An association can offer layers of opportunities for listening.  Listening in the conference presentations is one thing, but pretty […]

12 Nov 2020

Before you Hire a Website Developer, Answer These Questions About your Project…

Ten years ago, Construct Marketing developed an”interview” to help clients understand the needs of a website development project, create a clear vision, and define expectations for a project’s outcome.  We’ve expanded on this to give readers a running start on their website development projects with some developer’s perspective and experiences.  Investing a little time now will pay significant dividends in the development and programming phase, and ultimately the outcome, by reducing gray areas and assumptions. Get a yellow pad of […]

15 Sep 2020

“Your” Website? It’s Actually Not YOUR Website

Told the client, “It’s actually not “your website”. “What?” “It’s the user’s website.  The Project Manager looking for a solution.  The estimator trying to nail down some pricing.  The client principal trying to decide if you’ll make a good ‘partner’ to help them deliver a job. “Huh.” Perspective has a great deal to do with how you approach the architecture and content of your website.  The client was not wrong in what he was seeking to do with his website, […]

04 Aug 2020

Promotional Readiness

Every Construct Marketing client is promotion ready.  How? Mise en place is a term meaning “Put in place.”  This term comes from French cooking and refers to the practice of having and keeping necessary items, ingredients, equipment, etc. in the same place – everything is ready to cook.  Therefore no time or energy is wasted scrambling to find the “@#$% watermelon ball making thingy.”  I do not know the French term for watermelon ball making thingy. What can we do?  […]

04 Jun 2020

Writing Content to Sustain, Not Publish.

To sustain a strong social media presence, get organized, keep up a steady content flow of content drafts – do in for a quarter and don’t release a thing.   Start with the end in mind Whatever vehicles or channels you’re using to disseminate your material, a steady, balanced flow of information is the goal.  For clients not already running a content marketing campaign, or struggling to perpetuate a campaign consistent content, we recommend the following: take a quarter, produce […]

01 May 2020

Guest Post: Hardhat Stickers to Equipment Decals: Construction Grade Sticker 101 from a Pro

Twelve things you need to know about stickers. Construction loves its stickers. Hardhats, equipment, toolboxes – stickers find their way onto every corner of every job site. However, not all stickers or decals are created equally. Here are some points written by printing industry veteran, Brian Wantaja of Proven Graphics, who have printed graphic stickers for Construct Marketing and many of our clients.   Things to consider The ‘Substrate’ is the sticker material, i.e., vinyl or paper. Printing/graphics on one […]