06 Oct 2017

Update Construction Directory Client Listing

Construction directories are an effective means of being the right place when clients what to find prices, or new suppliers, or providers of services.  Professional associations and construction publications provide targeted market sectors to place your company information into your focus demographic.  Deadlines to be in and update these directory listings come and go and a simple ‘yeah fine’ may cause you to miss out on maximizing the benefit of the directory listing or worse publishing an error in the […]

16 Sep 2017
SCORE Learning

SCORE: Digital Marketing Master class 6 of 6

This digital marketing class is amazing. SCORE is amazing. I’m very glad to be sitting in the New York Public Library Science Industry and Business Library getting reinforcement of my own findings of the past eleven years. You can teach an old dog new tricks. The environment of Digital Marketing is always changing. See farther than others by standing on the shoulders of giants. Always Be Learning.  Five more classes to go. Five. Four. Three. Two. One. Here’s what I […]

13 Sep 2017
Sharpen the axe

Give me six hours to chop down a tree and I will spend the first four sharpening the ax

Lincoln on Marketing. Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln I don’t think President Lincoln meant that at the end of sharpening your ax for four straight hours, start whacking at your tree for two. If you budget 6 hours for marketing, 4 hours will be necessary for data management and maintenance, research, preparation, and organization, and 2 hours for deployment of your outreach, whatever […]