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13 Sep 2017

Give me six hours to chop down a tree and I will spend the first four sharpening the axe

Lincoln on Marketing… Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln I don’t think President Lincoln meant that at the end of sharpening your axe for four straight hours, start whacking at your tree for two. If you budget 6 hours for marketing, 4 hours will be necessary for data management and maintenance, research, preparation and organization, and 2 hours for deployment of your outreach, whatever […]