Industry events aren’t just for hiding behind a 6-foot table draped in your company colors. Still, as not everyone is Jill or Joe Salesperson, there are still some objectives from the Tradeshow experience that, Sales notwithstanding, are a benefit to Tradeshow ROI. 1. Engagement. Forget about sales for a minute. In fact, forget about sales altogether. While we’d like you to come back from the show with that big sale smile on your face, that’s not why you’re there. You’re […]
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