Tag : Print advertising

25 Jun 2017

Construction Industry Advertising: Digital or Print?

Where to spend the advertising dollar? Decisions. Decisions. Decisions. This is a different article than one we would have written in 2006 when Construct Marketing started. Advertising decisions still start with a budget. It is still an indirect cost or a cost unattached to production quantities or volume. It still requires marketing intelligence, construction industry knowledge, and experience. The difference today is not, “Digital or Print?” but “Where to set the budget for digital ads and where to set the budget […]