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Tag : Print advertising

25 Sep 2019

Construction Industry Advertising: Digital or Print?

Where to spend the advertising dollar? Decisions. Decisions. Decisions. This article is a different one than one we would have written in 2006 when Construct Marketing started. Still, advertising decisions begin with a budget. It is always an indirect cost or a cost unattached to production quantities or volume. Budgeting still requires marketing intelligence,┬áconstruction industry knowledge, and experience. The difference today is not, “Digital or Print?” but “Where to set the budget for digital ads and where to set the […]