To exhibit or not exhibit? To go or not to go? To send or not to send? To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]
Industry events aren’t just for hiding behind a 6-foot table draped in your company colors. Still, as not everyone is Jill or Joe Salesperson, there are still some objectives from the Tradeshow experience that, Sales notwithstanding, are a benefit to Tradeshow ROI. 1. Engagement. Forget about sales for a minute. In fact, forget about sales altogether. While we’d like you to come back from the show with that big sale smile on your face, that’s not why you’re there. You’re […]
Anticipate conference opportunities and needs. Table for 15 in The Big Easy? Our client is going big to a tradeshow in New Orleans and of course, we’ve got them rolling in without worry. But its a city where reservations at the good restaurants can be tough, especially a large party. Better not wait, anticipate. They don’t want to end up at Krystal Burger. So Construct Marketing has this on the radar long before most folks think, “Hey, let’s see if […]
There are many vendors with whom we have long-standing relationships. Skyline Displays is one of them. These relationships matter when things get tight. So when a client decided to make changes to their display, right before a tradeshow, we could make it happen. With our experience with the production process, our relationships with the vendor personnel and luckily our own proximity to the vendor and the event, this delivery was possible. The timeframe would be tight but we’d get it […]