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Tag : Digital Advertising

01 Sep 2018

2019 Ad Insertion Orders: Prepare & Review…

The ad insertion orders are the orders for construction media advertising that mark the decisions at the end of a discussion between Construct Marketing and the client. Eight ad insertion orders sit filled out, ready to send to the publishers, pending the green light from the client. The summary sheet for the 2019 campaign is in the hands of the client. The sheet is Draft 4.0 and contains the 2018 and 2017 campaigns in adjacent columns. Information for each media […]

25 Jun 2017

Construction Industry Advertising: Digital or Print?

Where to spend the advertising dollar? Decisions. Decisions. Decisions. This is a different article than one we would have written in 2006 when Construct Marketing started. Advertising decisions still start with a budget. It is still an indirect cost or a cost unattached to production quantities or volume. It still requires marketing intelligence, construction industry knowledge, and experience. The difference today is not, “Digital or Print?” but “Where to set the budget for digital ads and where to set the budget […]