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Category : Deliveries

19 Nov 2023

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

14 Sep 2023
New Construction Equipment

Kill Four Birds with One Stone

OK, I admit it.  I tricked the client.  I submitted an abstract to get them on the podium at the DFI Manufacturers, Suppliers & Service Providers Presentation Podium at the 46th Annual Conference on Deep Foundations.  I felt a little guilty about it, as they were going to have to do a little work and pump out a Powerpoint, but since they were there as sponsors and exhibitors, I figured we might as well take advantage of the opportunity to […]

15 Aug 2023

Managing a Client’s Conference success – A Case History

Construct has our client’s back. A conference exhibition is an investment. We take care of the details to give our clients every chance to have a successful show. From the regular delivery of the Client Events Schedule for decision-making and planning, to the safe return of the client exhibit materials, we’ve got a client’s events covered. This process starts many months in advance… Attention to detail and experience is everything…

01 Jun 2023

Ad Insertion Orders: Prepare & Review…

The ad insertion orders are the orders for construction media advertising that mark the decisions at the end of a discussion between Construct Marketing and the client. Eight ad insertion orders sit filled out, ready to send to the publishers, pending the green light from the client. The summary sheet for the 2019 campaign is in the hands of the client. The sheet is Draft 4.0 and contains the 2018 and 2017 campaigns in adjacent columns. Information for each media […]

02 Mar 2023

Has anyone seen this case?

For many clients, Construct holds the exhibit materials and ships to the event. Client doesn’t have to worry about it. We track the materials all the way in and all the way out. Still, stuff happens.  Pretending it doesn’t is the event management equivalent of burying your head in the sand. Here are three experiences and what we do when it happens and what we do so it never happens again.   #1 Joe Smith: “Hotel Doesn’t have our stuff.  […]

05 Dec 2022

Tradeshow & Conference Planning: Summary & pricing for client…

To exhibit or not exhibit?  To go or not to go?  To send or not to send?  To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]

25 Nov 2022

Tradeshow Rush: New Display: Did we make it?

There are many vendors with whom we have long-standing relationships. Skyline Displays is one of them. These relationships matter when things get tight. So when a client decided to make changes to their display, right before a tradeshow, we could make it happen. With our experience with the production process, our relationships with the vendor personnel and luckily our own proximity to the vendor and the event, this delivery was possible. The timeframe would be tight but we’d get it […]

27 Sep 2022

Client wanted to understand LinkedIn – LinkedIn 101 followed…

This article originated as an e-mail I assembled for a client who wanted and needed to get their arms around LinkedIn as they waded into the murky waters of social media.   Individual Profile Page on LinkedIn – https://www.linkedin.com/in/compton/ This is how the public sees my individual LinkedIn profile page. Your own Profile view is slightly different from how your Profile page looks to the public. Note: You can view your profile as the public views it if you want. […]