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Tag : Website & SEO

15 Sep 2020

“Your” Website? It’s Actually Not YOUR Website

Told the client, “It’s actually not “your website”. “What?” “It’s the user’s website.  The Project Manager looking for a solution.  The estimator trying to nail down some pricing.  The client principal trying to decide if you’ll make a good ‘partner’ to help them deliver a job. “Huh.” Perspective has a great deal to do with how you approach the architecture and content of your website.  The client was not wrong in what he was seeking to do with his website, […]

12 Aug 2020

Before you Hire a Website Developer, Answer These Questions About your Project…

Ten years ago, Construct Marketing developed an”interview” to help clients understand the needs of a website development project, create a clear vision, and define expectations for a project’s outcome.  We’ve expanded on this to give readers a running start on their website development projects with some developer’s perspective and experiences.  Investing a little time now will pay significant dividends in the development and programming phase, and ultimately the outcome, by reducing gray areas and assumptions. Get a yellow pad of […]

01 Mar 2020

Guest Post by Alisa Meggison: SEO 101 – SEO is Like Investing

SEO is Like Investing: It Takes Time and Incremental Adjustments to Build a Portfolio that Yields Results Guest blog author: Alisa Meggison, Green Sky Development   Search engine optimization, what geeks like me call SEO, is the process of making web pages easier to find in search engines for different keyword phrases searches by “optimizing” elements of website site pages, or even the site itself as a whole.  If you talk to someone like me, who has been optimizing websites […]

10 Feb 2020

Guest Post by Alisa Meggison: SEO 101 – SEO Basics

Guest blog author: Alisa Meggison, Green Sky Development What is SEO? SEO stands for search engine optimization. It’s a big bucket ‘o stuff that helps make your website more likely to be found when people go to the search engines to search.  SEO helps direct search traffic to your site. SEO does not create search demand (your marketing efforts do this). SEO helps route search traffic. This is an important distinction. SEO is a combination of “off-page” and “on-page” tactics […]