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Tag : Social Media

04 Feb 2020

Writing Content to Sustain, Not Publish.

To sustain a strong social media presence, get organized, keep up a steady content flow of content drafts – do in for a quarter and don’t release a thing.   Start with the end in mind Whatever vehicles or channels you’re using to disseminate your material, a steady, balanced flow of information is the goal.  For clients not already running a content marketing campaign, or struggling to perpetuate a campaign consistent content, we recommend the following: take a quarter, produce […]

28 Jan 2020

Content 101: The Value of Content & Why You Need a Quarterback

Keep it flowing.  Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.”  That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels.  They wanted to convey their work, demonstrate their capabilities and project leadership within their industry.  Not bad.  The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]

27 Feb 2019

Client wanted to understand LinkedIn – LinkedIn 101 followed…

This article originated as an e-mail I assembled for a client who wanted and needed to get their arms around LinkedIn as they waded into the murky waters of social media.   Individual Profile Page on LinkedIn – https://www.linkedin.com/in/compton/ This is how the public sees my individual LinkedIn profile page. Your own Profile view is slightly different from how your Profile page looks to the public. Note: You can view your profile as the public views it if you want. […]