logo

Tag : promotion

04 Aug 2020

Promotional Readiness

Every Construct Marketing client is promotion ready.  How? Mise en place is a term meaning “Put in place.”  This term comes from French cooking and refers to the practice of having and keeping necessary items, ingredients, equipment, etc. in the same place – everything is ready to cook.  Therefore no time or energy is wasted scrambling to find the “@#$% watermelon ball making thingy.”  I do not know the French term for watermelon ball making thingy. What can we do?  […]

09 May 2018

Construct gets client project published. Again. Relentlessly.

Engineers and contractors – I’ve been working with them my entire life. My dad was one. When it comes to getting words to paper, construction content, telling the world what they can do – its not their strength, if you’ll permit me to generalize. “Don’t hide your light under a candle.” – Mama Compton We all have our skills. We go to our strengths. Getting construction content out of construction people is mine.  I have seen the biggest, baddest, toughest, “I’ll […]

01 Oct 2017

Client E-mail Blast Next Week…

A quality e-mail development process works if the client is a partner. Which means it started today reminding everyone that the e-mail was going out next week.  Everyone’s contributions would be due next Tuesday. Well, then again it probably started about a month ago. We e-mailed everyone for the first time to “Get ready to get ready! Start to think about it!” The day before that I communicated with the client principals to plan for strategic content. Now that I […]

25 Jun 2017

Press Release: Client Announcement

To maximize exposure for a developing product, Construct Marketing wrote and issued a press release on our client’s behalf. The release was disseminated via our own 500+ editor construction industry media presslist and through PR Web’s Newswire service. See example here. Construct Marketing press releases not only serve to disseminate information through industry channels but also to take advantage of the general press’ interest in construction items. This increases reach and increases website traffic. As media outlets and platforms pick […]