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Tag : Management

27 Jan 2020

The Construct Model: Agile capabilities. Deep resources.

As a marketing department for hire, Construct deploys in-house design and creative to meet our client’s needs. As needed, Construct has a pool of talent and partners to specialize in delivering the elements requiring specialization. It’s this mix that is Construct’s greatest asset to a client’s economics, flexibility, and outcome.   In-house Where construction meets creativity. Construct’s advantage is our understanding of the construction industry environment, its sectors, and that details matter.  In working with principals directly, we communicate and […]

19 Sep 2018

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

13 Sep 2017

Give me six hours to chop down a tree and I will spend the first four sharpening the ax

Lincoln on Marketing. Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln Perhaps President Lincoln meant that at the end of sharpening your ax for four straight hours, start whacking at your tree for two.  I prefer to sharpen as I go – but with the same ratio. I like Abe’s rate of 3 to 1, and it applies well to marketing. If we budget 6 hours […]