Tag : Management

04 Apr 2022

Comstruction Company Internal Marketing Team

Create an Internal Marketing Team for Brand Authenticity

A dozen or so years ago, I co-wrote an article aimed at marketing with your internal resources in the heavy civil construction industry. Luckily I had Paul Cunningham of Underpinning and Foundation Skanska to help me bring a contractor’s perspective. We’ve both learned a little something since then. Paul, now with Tudor Perini, helped me dust this off and gussy it up for 2022. Thank you Paul! Create an Internal Marketing Team for Brand Authenticity Paul Cunningham, Tudor Perini […]

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27 Jan 2020

The Construct Model: Agile Capabilities. Deep Resources.

As a marketing department for hire, Construct deploys in-house design and creative to meet our client’s needs. As needed, Construct has a pool of talent and partners to specialize in delivering the elements requiring specialization. It’s this mix that is Construct’s greatest asset to a client’s economics, flexibility, and outcome. In-house Where construction meets creativity. Construct’s advantage is our understanding of the construction industry environment, its sectors, and that details matter. In working with principals directly, we communicate and […]

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19 Nov 2018

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

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13 Sep 2017

Give me six hours to chop down a tree and I will spend the first four sharpening the ax

Lincoln on Marketing. Give me six hours to chop down a tree and I will spend the first four sharpening the axe. – Abraham Lincoln Perhaps President Lincoln meant that at the end of sharpening your ax for four straight hours, start whacking at your tree for two. I prefer to sharpen as I go – but with the same ratio. I like Abe’s rate of 3 to 1, and it applies well to marketing. If we budget 6 hours […]

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