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Tag : creative

12 Mar 2020

Company Newsletter – too 1975?

Call me old-fashioned, but I love the company newsletter. Purpose Driven While you’re at it, call me a sneaky bastard because when I tell sales guys, PM’s and principals I need photos or job stories, I get a little here a little there.  When I tell those same individuals I need their job story on “x” with photos for the “Summer newsletter,” and Sam, Mary, and Enquique have committed to content contributions, I get their story on X with photos.  […]

18 Feb 2020

Guest Post: Hardhat Stickers to Equipment Decals: Construction Grade Sticker 101 from a Pro

Twelve things you need to know about stickers. Construction loves its stickers. Hardhats, equipment, toolboxes – stickers find their way onto every corner of every job site. However, not all stickers or decals are created equally. Here are some points written by printing industry veteran, Brian Wantaja of Proven Graphics, who have printed graphic stickers for Construct Marketing and many of our clients.   Things to consider The ‘Substrate’ is the sticker material, i.e., vinyl or paper. Printing/graphics on one […]

17 Jan 2020

Creative Basics: Understanding Image Formats & Color Formats.

Creative Basics: Know the difference between Vector files and Raster files. Know the difference between process color and spot color. It makes all the difference.   Graphic File Types: Vector & Raster. Raster files. (Common: .JPG, .TIF, BMP, GIF, PNG, etc. full list HERE.) Pixels compose the image.  Depending on the original size of the image in the file, resizing an image will cause the pixels to resize, resulting in a loss of fidelity.  It is important to note that […]

19 Sep 2018

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]