Call me old-fashioned, but I love the company newsletter. Purpose Driven… Call me a sneaky. If I tell salespeople, PM’s and principals, “I need photos and job stories!” I get a little here a little there. When I tell PM’s and principals I need their job story on “X” – with photos for the “Summer newsletter,” I get stories on “X” with photos. This strategy, as you’ll read below under ‘Amplify and Reach,’ is devious and calculated. Heh. Heh. Heh. […]
Twelve things you need to know about stickers. Construction loves its stickers. Hardhats, equipment, toolboxes – stickers find their way onto every corner of every job site. However, not all stickers or decals are created equally. Here are some points written by printing industry veteran, Brian Wantaja of Proven Graphics, who have printed graphic stickers for Construct Marketing and many of our clients. Things to consider The ‘Substrate’ is the sticker material, i.e., vinyl or paper. Printing/graphics on one […]
Creative Basics: Know the difference between Vector files and Raster files. Know the difference between process color and spot color. It makes all the difference. Graphic File Types: Vector & Raster. Raster files. (Common: .JPG, .TIF, BMP, GIF, PNG, etc. full list HERE.) Pixels compose the image. Depending on the original size of the image in the file, resizing an image will cause the pixels to resize, resulting in a loss of fidelity. It is important to note that […]
When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]