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Tag : Content

04 Feb 2020

Writing Content to Sustain, Not Publish.

To sustain a strong social media presence, get organized, keep up a steady content flow of content drafts – do in for a quarter and don’t release a thing.   Start with the end in mind Whatever vehicles or channels you’re using to disseminate your material, a steady, balanced flow of information is the goal.  For clients not already running a content marketing campaign, or struggling to perpetuate a campaign consistent content, we recommend the following: take a quarter, produce […]

28 Jan 2020

Content 101: The Value of Content & Why You Need a Quarterback

Keep it flowing.  Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.”  That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels.  They wanted to convey their work, demonstrate their capabilities and project leadership within their industry.  Not bad.  The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]

15 Jan 2019

Construction Video that ROCKS

Here’s how its done. Construction Video. Get on the client’s job sites. Make sure the crew is all good with PPE and you’re not in their way. Communicate with the foreman and PM. PPE for yourself. Safety training for yourself as required. Check in with the HSE personnel.Bring donuts. Make sure you have multiple cameras, multiple angles, more batteries and and storage than you think you need, and a laptop and HDD to back up everything ASAP. With redundancy. MorrisSheaAction#1 […]

25 May 2018
09 May 2018

Construct gets client project published. Again. Relentlessly.

Engineers and contractors – I’ve been working with them my entire life. My dad was one. When it comes to getting words to paper, construction content, telling the world what they can do – its not their strength, if you’ll permit me to generalize. “Don’t hide your light under a candle.” – Mama Compton We all have our skills. We go to our strengths. Getting construction content out of construction people is mine.  I have seen the biggest, baddest, toughest, “I’ll […]

01 Oct 2017

Client E-mail Blast Next Week…

A quality e-mail development process works if the client is a partner. Which means it started today reminding everyone that the e-mail was going out next week.  Everyone’s contributions would be due next Tuesday. Well, then again it probably started about a month ago. We e-mailed everyone for the first time to “Get ready to get ready! Start to think about it!” The day before that I communicated with the client principals to plan for strategic content. Now that I […]

25 Jun 2017

Press Release: Client Announcement

To maximize exposure for a developing product, Construct Marketing wrote and issued a press release on our client’s behalf. The release was disseminated via our own 500+ editor construction industry media presslist and through PR Web’s Newswire service. See example here. Construct Marketing press releases not only serve to disseminate information through industry channels but also to take advantage of the general press’ interest in construction items. This increases reach and increases website traffic. As media outlets and platforms pick […]