Tag : construction industry media

20 Feb 2022

How to Write a Press Release for the Construction Industry Media

With sincere thanks to Jill Harris, of Lester Communications, Editor of Piledriver and Piling Canada Magazine, and to Scot Litke, Executive Director Emeritus ADSC International Association of Drilled Shaft Contractors, and former Editor of Foundation Drilling Magazine, for their contributions to this article. Construction is largely a word-of-mouth industry. The construction industry media is an opportunity to get your company’s activities read, re-told, and amplified. However, it starts with a press release to pique the interest of an editor or […]

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09 Jan 2022

Sample Construction Industry Press Release

The following is a sample press release for use in modeling your own construction industry news release. The project and names are fictional. FOR IMMEDIATE RELEASE ABC Construction Corporation Completes $3.5M Value-Engineered Driven Pile Project in Denver, CO Denver, CO – September 8th 2021, 5:12 PM MST – ABC Construction Corporation shut down its D-180 Diesel hammer on completing the installation of the final H-pile driven on the Denver Metropolitan Airport Terminal Expansion project. A total of 2,500 […]

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29 Oct 2020

Construction Magazines Want Your Job Stories & News

The industry media is looking for news – your news. Are you giving yourself the best opportunity to get some print space? Where do you start? Our clients have the benefit of Construct Marketing being a coach (Our clients might say a pain in the neck!) in that we regularly bug our clients for releasable news, looking for content to amplify, and creating opportunities to grab print space in the industry media. Relationships with trade media contacts also helps. Example […]

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01 Sep 2018

2019 Ad Insertion Orders: Prepare & Review…

The ad insertion orders are the orders for construction media advertising that mark the decisions at the end of a discussion between Construct Marketing and the client. Eight ad insertion orders sit filled out, ready to send to the publishers, pending the green light from the client. The summary sheet for the 2019 campaign is in the hands of the client. The sheet is Draft 4.0 and contains the 2018 and 2017 campaigns in adjacent columns. Information for each media […]

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25 Jun 2017

Press Release: Client Announcement

To maximize exposure for a developing product, Construct Marketing wrote and issued a press release on our client’s behalf. The release was disseminated via our own 500+ editor construction industry media presslist and through PR Web’s Newswire service. See example here. Construct Marketing press releases not only serve to disseminate information through industry channels but also to take advantage of the general press’ interest in construction items. This increases reach and increases website traffic. As media outlets and platforms pick […]

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