Tag : Associations

03 Feb 2021

Construction Associations – What’s in it for me?

At their best, associations are a microcosm of their industry. “What’s in it for me?” you ask? Construct Marketing Principal George Compton spent the first 15 years of his career at the head of a professional association in the heavy construction industry. Here is his answer… Listening It’s a great place to listen. To me, listening is synonymous with learning. An association can offer layers of opportunities for listening. Listening in the conference presentations is one thing, but pretty […]

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05 Sep 2019

Tradeshow & Conference Planning: Summary & pricing for client…

To exhibit or not exhibit? To go or not to go? To send or not to send? To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]

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15 Jun 2019

Get in the Speaker’s Circle

So if you’ve been in a conference audience and thought, “I think I’d like to do this…” Kudos. Make it happen. Presenting in front of your peers is extremely rewarding and a great way to establish leadership, and promote your expertise. How? What to speak about? Job Story? Materials? Equipment? Testing? Value Engineering? Design-Build? Go to your strengths. Provide Technical Expertise to an area of your experience and proficiency. The adage “write what you know” holds sway here. Subject selection […]

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25 Mar 2019

Maximize time at the construction tradeshow

Industry events aren’t just for hiding behind a 6-foot table draped in your company colors. Still, as not everyone is Jill or Joe Salesperson, there are still some objectives from the Tradeshow experience that, Sales notwithstanding, are a benefit to Tradeshow ROI. 1. Engagement. Forget about sales for a minute. In fact, forget about sales altogether. While we’d like you to come back from the show with that big sale smile on your face, that’s not why you’re there. You’re […]

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