Let’s just say engineers aren’t renowned for their literaryÂ skills.Â I respect the @#$*! out of engineers and contractors.Â Been workingÂ with them my entire life.Â My dad was one.Â But when it comes to gettingÂ words to paper, self-promotion, even sales, well, you might say its about the same thing as the results of design-build project engineered and constructed by the marketing guys.Â We all have our skills. We go to our strengths, hopefully.Â Getting construction content out of construction people is […]
The process works if the client is a partner. Which meansÂ it started today reminding everyoneÂ that the e-mail was going out next week.Â Everyone’s contributions would be due next Tuesday. Well, then again it probably started about a month ago. We e-mailed everyoneÂ for the firstÂ time to “Get ready to get ready! Think about it!” The day before that I communicated with the client principals to plan for startegic content. Now that I think about it, months before that that we went […]
We know that our client is going in to a city where reservations at the good restaurants can be tough.Â Good thing we know earlier than most folks realize they may want to go out in the big easy where the cuisine is some of the best in the world. So we shot our client 3 dining options for the french Quarter New Orleans: Fancy Fancy restaurant from one of the original celebrity chefs in America. Old OLD dining establishment […]
Construction directories are an effective means of being the right place when clients what to find prices, or new suppliers, or providers of services. Professional associations and construction publications provide targeted market sectors to place your company information into your focus demographic. Deadlines to be in and update these directory listings come and go and a simple ‘yeah fine’ may cause you to miss out on maximizing the benefit of the directory listing or worse publishing an error in the […]
When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’.Â The client didn’t evenÂ have a backup of their website and the developer wouldn’t provide the files.Â We and the client had to start over. Â After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox.Â We also createdÂ a photography folder and a collateralÂ folder to organize all the criticalÂ marketing assetsÂ in a DropBox folder and shared it […]
This digital marketing class is amazing. SCORE is amazing. I’m very glad to be sitting in the New York Public Library Science Industry and Business Library getting reinforcement of my own findings of the past eleven years. You can teach an old dog new tricks. The environment of Digital Marketing is always changing. See farther than others by standing on the shoulders of giants. Always Be Learning. Five more classes to go. Five. Four. Three. Two. One. Here’s what I […]
To exhibit or not exhibit? To go or not to go? To send or not to send? To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]
Get in early, know the gatekeepers. Construct Marketing locked up a premium space for one of its clients this week after jumping on an email from a principal contact regarding the new PileBuck construction registry. Â In addition to the ad there will also be a listing for the client company and Construct will review and proof the listing for accuracy, errors and improve/supply any needed copy. Check it out: www.constructionregistry.com.
The nuts and bolts of running an advertising campaign. Â How do the new prices compare to the previous cycle? Â Are Construct’s clients getting the best placement possible? Â Are we taking advantage of any editorial opportunities that, while not quid pro quo in journalism, nonetheless build on top of relationships we have with various construction industry titles, and if we can get some copy space, we will? As for the insertion orders, following the advertising budget we ensure the best for […]
Decisions. Decisions. Decisions. Where to spend the advertising dollar? Â Depends. First cycle? Â What magazines sit on the coffee table in your clients’ reception area? Â Ask your clients what they are reading, electronic and print media. Â Where do you find the subject matter related to your products and services? Â Any associations focused in your market area? Second Cycle? Assess and measure and review the performance of the past cycle’s placements. Â How do you know? Â You have to ask. Â Otherwise its best-guesswork. […]
To maximize exposure for a developing product, Construct wrote and issued a press release which was disseminated via our own 500+ editor construction industry Presslist (ConstructPressList) as well as through PR Web’s Newswire which was picked up by hundreds of news outlets. Â Construct Marketing press releases not only serve to disseminate information through industry channels, although this is primary, but also to take advantage of general press’ interest in construction items, creating backlinks Â and enhancing website traffic and accordingly search […]
Construct Marketing to the rescue! The data is ready because we didn’t just wake up and decide to do some marketing. Â We’ve been building this clients database for years. An e-mail seems like the best Step #1, and luckily we’ve got a good understanding of the subject matter because we are persistent question askers and really insist on understanding our client’s products and services and value proposition and market every step of the way. Â We also have the Photography because […]
In house revision to the copy for ad artwork. Updates to text and resubmit to ad editors. Construct Marketing keeping it fresh!
There are many vendors with whom we have long relationships. Â Skyline displays is one of them. So when a client decided to make changes to their display banners, right before a conference exhibit, we could make it happen. Our experience with the production process, our relationships with the vendor personnel and luckily our own proximity to the vendor and the event made this possible. Construct Marketing’s event/conference and exhibition experience tends to pay off time and time again. Â This was […]