Which means it started today reminding everyone that the e-mail was going out and that their contributions would be due next Tuesday. Well, then again it probably started about a month ago when we e-mailed everyone for the first time to “get ready to get ready!” The day before that I communicated with the client principals to scout out what to plan for content wise. Now that I think about it, months before that that we went through all the available e-mail databases, merged, organized […]
We know that our client is going in to a city where reservations at the good restaurants can be tough. Good thing we know earlier than most folks realize they may want to go out in the big easy where the cuisine is some of the best in the world. So we shot our client 3 dining options for the french Quarter New Orleans: Fancy Fancy restaurant from one of the original celebrity chefs in America. Old OLD dining establishment […]
These deadlines have a way of coming and going when ‘bigger things’ are on the radar. As a liaison between the client and the client’s professional associations, construct marketing works with both the client and the association management to make sure these deadlines don’t slip by and that the client maintains updated information around the industry. Its a little thing but important to keep the trail of company information accurate and current.
When we started with “Client X” their website developer turned out to be a real shady character. The client didn’t event have a backup of their website and the developer wouldn’t provide the files. The client had to start over. After finishing the update of the website for the client, we placed a copy of the website files and data in a Dropbox folder. We put the website folder in a Main folder and shared it with the client. When […]
This is amazing. SCORE is amazing. 11 years of doing this and glad to be sitting in the New York Public Library Science Industry and Business Library getting reinforcement of my own findings of the past 11 years. You can teach an old dog new tricks. The environment of Digital Marketing is always changing. See farther than others by standing on the shoulders of giants. #AlwaysBeLearning. 5 more classes to go. Looking forward to putting this info to use on […]
To go or not to go? To send or not to send? Attending conferences and exhibiting at conferences have a cost. not just the Exhibit Fee, the registrations, the Hotel and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that helps make an informed decision. Who’s signed up? Who signed up last […]
Get in early, know the gatekeepers. Construct Marketing locked up a premium space for one of its clients this week after jumping on an email from a principal contact regarding the new PileBuck construction registry. In addition to the ad there will also be a listing for the client company and Construct will review and proof the listing for accuracy, errors and improve/supply any needed copy. Check it out: www.constructionregistry.com.
The nuts and bolts of running an advertising campaign. How do the new prices compare to the previous cycle? Are Construct’s clients getting the best placement possible? Are we taking advantage of any editorial opportunities that, while not quid pro quo in journalism, nonetheless build on top of relationships we have with various construction industry titles, and if we can get some copy space, we will? As for the insertion orders, following the advertising budget we ensure the best for […]
Decisions. Decisions. Decisions. Where to spend the advertising dollar? Depends. First cycle? What magazines sit on the coffee table in your clients’ reception area? Ask your clients what they are reading, electronic and print media. Where do you find the subject matter related to your products and services? Any associations focused in your market area? Second Cycle? Assess and measure and review the performance of the past cycle’s placements. How do you know? You have to ask. Otherwise its best-guesswork. […]
To maximize exposure for a developing product, Construct wrote and issued a press release which was disseminated via our own 500+ editor construction industry Presslist (ConstructPressList) as well as through PR Web’s Newswire which was picked up by hundreds of news outlets. Construct Marketing press releases not only serve to disseminate information through industry channels, although this is primary, but also to take advantage of general press’ interest in construction items, creating backlinks and enhancing website traffic and accordingly search […]
Construct Marketing to the rescue! The data is ready because we didn’t just wake up and decide to do some marketing. We’ve been building this clients database for years. An e-mail seems like the best Step #1, and luckily we’ve got a good understanding of the subject matter because we are persistent question askers and really insist on understanding our client’s products and services and value proposition and market every step of the way. We also have the Photography because […]
In house revision to the copy for ad artwork. Updates to text and resubmit to ad editors. Construct Marketing keeping it fresh!
There are many vendors with whom we have long relationships. Skyline displays is one of them. So when a client decided to make changes to their display banners, right before a conference exhibit, we could make it happen. Our experience with the production process, our relationships with the vendor personnel and luckily our own proximity to the vendor and the event made this possible. Construct Marketing’s event/conference and exhibition experience tends to pay off time and time again. This was […]