You may have heard the phrase, ‘Content is King’. Trite, cute marketing nonsense, right? Big, Fat NO. Undoubtedly this is for retail and service industries, not the heavy construction industry, right? Double, BIG, FAT NO. To begin with, we know the construction industry runs on word of mouth. “Who’s doing what” “What happened on ‘x’ project” “Project ‘y’ just started and who’s on it.” Consequently, in heavy construction, the breadth and scope and chatter of the work of your latest […]
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