Advertising should be about getting the most reach, as close as possible to the target demographic, for the best budget. That’s the goal. Campaign Plan Do you know the difference between pushing rope and pulling rope? Pulling rope is leading; knowing where you’re going. Pushing rope is a sure way to waste time and effort. Advertising without a campaign plan is pushing rope. A campaign plan defines who are you planning to reach, the strategy to do so and the […]
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