“We didn’t know you guys did that”, said the client’s client. It became our job to make sure people did know. This was a job for Social Media, in coordination with other marketing programs. First, we needed a commitment to content. No content? No social media. When client “X” committed to a social media campaign, the first thing we did is make it clear what was necessary to do this right. Construct Marketing believes that NO ONE can create content that […]
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