Keep it flowing. Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.” That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels. They wanted to convey their work, demonstrate their capabilities and project leadership within their industry. Not bad. The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]
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