Monthly Archives: June 2020

12 Jun 2020

Company Newsletter – too 1975? Nope.

Call me old-fashioned, but I love the company newsletter. Purpose Driven… Call me a sneaky. If I tell salespeople, PM’s and principals, “I need photos and job stories!” I get a little here a little there. When I tell PM’s and principals I need their job story on “X” – with photos for the “Summer newsletter,” I get stories on “X” with photos. This strategy, as you’ll read below under ‘Amplify and Reach,’ is devious and calculated. Heh. Heh. Heh. […]

Deliveries 0

Writing Content to Sustain, Not Publish.

To sustain a strong social media presence, get organized, keep up a steady content flow of content drafts – do in for a quarter and don’t release a thing. Start with the end in mind Whatever vehicles or channels you’re using to disseminate your material, a steady, balanced flow of information is the goal. For clients not already running a content marketing campaign, or struggling to perpetuate a campaign consistent content, we recommend the following: take a quarter, produce […]