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Monthly Archives: March 2020

12 Mar 2020

Company Newsletter – too 1975? Nope.

Call me old-fashioned, but I love the company newsletter. Purpose Driven… Call me a sneaky.  If I tell salespeople, PM’s and principals, “I need photos and job stories!” I get a little here a little there.  When I tell PM’s and principals I need their job story on “X” – with photos for the “Summer newsletter,” I get stories on “X” with photos. This strategy, as you’ll read below under ‘Amplify and Reach,’ is devious and calculated.  Heh. Heh. Heh. […]

01 Mar 2020

Guest Post by Alisa Meggison: SEO 101 – SEO is Like Investing

SEO is Like Investing: It Takes Time and Incremental Adjustments to Build a Portfolio that Yields Results Guest blog author: Alisa Meggison, Green Sky Development   Search engine optimization, what geeks like me call SEO, is the process of making web pages easier to find in search engines for different keyword phrases searches by “optimizing” elements of website site pages, or even the site itself as a whole.  If you talk to someone like me, who has been optimizing websites […]