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Monthly Archives: February 2020

10 Feb 2020

Guest Post by Alisa Meggison: SEO 101 – SEO Basics

Guest blog author: Alisa Meggison, Green Sky Development What is SEO? SEO stands for search engine optimization. It’s a big bucket ‘o stuff that helps make your website more likely to be found when people go to the search engines to search.  SEO helps direct search traffic to your site. SEO does not create search demand (your marketing efforts do this). SEO helps route search traffic. This is an important distinction. SEO is a combination of “off-page” and “on-page” tactics […]

03 Feb 2020

Construction Associations – What’s in it for me?

At their best, associations are a microcosm of their industry.  “What’s in it for me?” you ask? Construct Marketing Principal George Compton spent the first 15 years of his career at the head of a professional association in the heavy construction industry.  Here is his answer…   Listening It’s a great place to listen.  To me, listening is synonymous with learning.  An association can offer layers of opportunities for listening.  Listening in the conference presentations is one thing, but pretty […]

02 Feb 2020

Has anyone seen this case?

For many clients, Construct holds the exhibit materials and ships to the event. Client doesn’t have to worry about it. We track the materials all the way in and all the way out. Still, stuff happens.  Pretending it doesn’t is the event management equivalent of burying your head in the sand. Here are three experiences and what we do when it happens and what we do so it never happens again.   #1 Joe Smith: “Hotel Doesn’t have our stuff.  […]