logo

Monthly Archives: January 2020

28 Jan 2020

Content 101: The Value of Content & Why You Need a Quarterback

Keep it flowing.  Create value. Be ‘on-message’. We once had a client tell us, “We need you to quarterback this.”  That’s all we needed to hear. Our client’s objective was to have a relevant presence on Social Media channels.  They wanted to convey their work, demonstrate their capabilities and project leadership within their industry.  Not bad.  The challenge was, how to do that consistently in the context of deadlines, fires to put out, and the day-to-day scramble? Who’s the team? […]

27 Jan 2020

The Construct Model: Agile capabilities. Deep resources.

As a marketing department for hire, Construct deploys in-house design and creative to meet our client’s needs. As needed, Construct has a pool of talent and partners to specialize in delivering the elements requiring specialization. It’s this mix that is Construct’s greatest asset to a client’s economics, flexibility, and outcome.   In-house Where construction meets creativity. Construct’s advantage is our understanding of the construction industry environment, its sectors, and that details matter.  In working with principals directly, we communicate and […]

17 Jan 2020

Creative Basics: Understanding Image Formats & Color Formats.

Creative Basics: Know the difference between Vector files and Raster files. Know the difference between process color and spot color. It makes all the difference.   Graphic File Types: Vector & Raster. Raster files. (Common: .JPG, .TIF, BMP, GIF, PNG, etc. full list HERE.) Pixels compose the image.  Depending on the original size of the image in the file, resizing an image will cause the pixels to resize, resulting in a loss of fidelity.  It is important to note that […]

15 Jan 2020

Managing a Client’s Conference success – A Case History

Construct has our client’s back. A conference exhibition is an investment. We take care of the details to give our clients every chance to have a successful show. From the regular delivery of the Client Events Schedule for decision-making and planning, to the safe return of the client exhibit materials, we’ve got a client’s events covered. This process starts many months in advance… Attention to detail and experience is everything…