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Monthly Archives: February 2019

27 Feb 2019

Client wanted to understand LinkedIn – LinkedIn 101 followed…

This article originated as an e-mail I assembled for a client who wanted and needed to get their arms around LinkedIn as they waded into the murky waters of social media.   Individual Profile Page on LinkedIn – https://www.linkedin.com/in/compton/ This is how the public sees my individual LinkedIn profile page. Your own Profile view is slightly different from how your Profile page looks to the public. Note: You can view your profile as the public views it if you want. […]

25 Feb 2019

Maximize time at the construction tradeshow

Industry events aren’t just for hiding behind a 6-foot table draped in your company colors. Still, as not everyone is Jill or Joe Salesperson, there are still some objectives from the Tradeshow experience that, Sales notwithstanding, are a benefit to Tradeshow ROI. 1. Engagement. Forget about sales for a minute. In fact, forget about sales altogether. While we’d like you to come back from the show with that big sale smile on your face, that’s not why you’re there. You’re […]