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Monthly Archives: September 2018

19 Sep 2018

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

01 Sep 2018

2019 Ad Insertion Orders: Prepare & Review…

The ad insertion orders are the orders for construction media advertising that mark the decisions at the end of a discussion between Construct Marketing and the client. Eight ad insertion orders sit filled out, ready to send to the publishers, pending the green light from the client. The summary sheet for the 2019 campaign is in the hands of the client. The sheet is Draft 4.0 and contains the 2018 and 2017 campaigns in adjacent columns. Information for each media […]