Engineers and contractors – I’ve been working with them my entire life. My dad was one. When it comes to getting words to paper, construction content, telling the world what they can do – its not their strength, if you’ll permit me to generalize.
“Don’t hide your light under a candle.”
– Mama Compton
We all have our skills. We go to our strengths. Getting construction content out of construction people is mine. I have seen the biggest, baddest, toughest, “I’ll push the pile to the bedrock with my bare hands” contractor shudder with fear when I ask for a written account of the project that they just completed. The project they have so much pride in, the project they put their blood sweat and tears into, the project they laid it all on the line to take on and complete. OK, it’s not their thing. It’s my thing. Specifically, getting the story out of big bad tough contractors, PMs, Supers, even the firm principals that sign my checks is my thing.
Hold that thought. I gotta call the guy I got a promise out of to write a project story on a trestle job in Sacramento. Follow-up #whatever, I’ve lost count. I have sent:
- The Construct Marketing PDF Form so he can fill out the project details
- I’ve sent him the link the Construct Marketing online Content Builder just in case he hates PDF Forms.
- If he hates PDF Forms and online forms I sent him the phone number for our voicemail only, “Babble everything about the project into the voicemail tool, Content Line“. (973.729.7291)
Whatever it takes to get the draft down.
We’ll spin it into gold.
Keep em rolling…
There’s another one behind that. Project Manager Sarah? I’m coming for you. I’ve got your e-mail and cell#. Start assembling your thoughts.
And another one to publication…
Today another project we’ve been working on went to the publisher of a Canadian construction magazine. Quotes from the subcontractor, soil profile, equipment and materials specs, the full job story, etc. in 600 words, plus photos will be hitting the desks and computer screens around the construction industry in 5-7 days.
Tell your story. We’ll help.