Simple Task: Client E-mail Blast Next Week…

  1. Which means it started today reminding everyone that the e-mail was going out and that their contributions would be due next Tuesday.
  2. Well, then again it probably started about a month ago when we e-mailed everyone for the first time to “get ready to get ready!”
  3. The day before that I communicated with the client principals to scout out what to plan for content wise.
  4. Now that I think about it, months before that that we went through all the available e-mail databases, merged, organized and processed through a third-party data synthesis procedure to optimize the lists.
  5. Ya know – to do that, we had to have data so from the get-go we worked with individuals at the client to make sure it was part of the company culture to consider leads and data as an asset and to collect and gather whenever available.  Events, social media, individual lists, etc. etc. etc.
  6. Trust.  No one at the client or any client for that matter was about just to take our work that we needed their e-mail lists, so we needed to build trust.  So we didn’t seek out to build trust, but we worked hard on the client’s behalf, did the right thing where ever and whenever and had our clients and their personnel’s back always.
  7. Now that we think about it, this all started years back with an interactive PDF form just to make getting out content easier for individuals at the client. Today we have an online content builder – now client personnel can do it online.
  8. One of the first discussions with the client was about infrastructure:  Data as an asset, growing a collection of professional photos, developing a professional brand and keeping it consistent, creating channels for outreach, building relationships with the crews on the site and in the rigs to the principals, admins and estimating department.  We will need all these elements next week to put together our client’s e-mail.Just a simple little e-mail blast.

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