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Monthly Archives: September 2017

19 Sep 2017

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’. The client didn’t even have a backup of their website and the developer wouldn’t provide the files. We and the client had to start over. After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox. We also created a photography folder and a collateral folder to organize all the critical marketing assets in a […]

13 Sep 2017

Give me six hours to chop down a tree and I will spend the first four sharpening the ax

Lincoln on Marketing. Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln I don’t think President Lincoln meant that at the end of sharpening your ax for four straight hours, start whacking at your tree for two. If you budget 6 hours for marketing, 4 hours will be necessary for data management and maintenance, research, preparation, and organization, and 2 hours for deployment of your outreach, whatever […]