Monthly Archives: September 2017

19 Sep 2017

Create DropBox Folder to centralize Client Marketing files.

When we started with “Client X” their website developer turned out to be a real shady character.  The client didn’t event have a backup of their website and the developer wouldn’t provide the files.  The client had to start over.  After finishing the update of the website for the client, we placed a copy of the website files and data in a Dropbox folder.  We put the website folder in a Main folder and shared it with the client. When […]

16 Sep 2017

SCORE: Digital Marketing Master class 1 of 6

This is amazing. SCORE is amazing.  11 years of doing this and glad to be sitting in the New York Public Library Science Industry and Business Library getting reinforcement of my own findings of the past 11 years. You can teach an old dog new tricks.  The environment of Digital Marketing is always changing. See farther than others by standing on the shoulders of giants. #AlwaysBeLearning.  5 more classes to go.  Looking forward to putting this info to use on […]

13 Sep 2017

Give me six hours to chop down a tree and I will spend the first four sharpening the axe

Lincoln on Marketing… Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln I don’t think President Lincoln meant that at the end of sharpening your axe for four straight hours, start whacking at your tree for two. If you budget 6 hours for marketing, 4 hours will be necessary for data management and maintenance, research, preparation and organization, and 2 hours for deployment of your outreach, whatever […]

05 Sep 2017

Pipelines Week Conference: Summary & pricing for client…

To go or not to go?  To send or not to send? Attending conferences and exhibiting at conferences have a cost.  not just the Exhibit Fee, the registrations, the Hotel and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity.  Before committing to an event, we get our clients the information that helps make an informed decision.  Who’s signed up?  Who signed up last […]