Monthly Archives: September 2017

19 Sep 2017
organize client assets

Create DropBox Folder to organize client marketing assets.

When we started with “Client X” their website developer turned out to be, ‘not so ‘straight-up’.  The client didn’t even have a backup of their website and the developer wouldn’t provide the files.  We and the client had to start over.  After finishing the new website, we placed a copy of the website files in a website backup folder on Dropbox.  We also created a photography folder and a collateral folder to organize all the critical marketing assets in a DropBox folder and shared it […]

16 Sep 2017
SCORE Learning

SCORE: Digital Marketing Master class 6 of 6

This digital marketing class is amazing. SCORE is amazing. I’m very glad to be sitting in the New York Public Library Science Industry and Business Library getting reinforcement of my own findings of the past eleven years. You can teach an old dog new tricks. The environment of Digital Marketing is always changing. See farther than others by standing on the shoulders of giants. Always Be Learning.  Five more classes to go. Five. Four. Three. Two. One. Here’s what I […]

13 Sep 2017
Sharpen the axe

Give me six hours to chop down a tree and I will spend the first four sharpening the ax

Lincoln on Marketing. Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  – Abraham Lincoln I don’t think President Lincoln meant that at the end of sharpening your ax for four straight hours, start whacking at your tree for two. If you budget 6 hours for marketing, 4 hours will be necessary for data management and maintenance, research, preparation, and organization, and 2 hours for deployment of your outreach, whatever […]

05 Sep 2017

Pipelines Week Conference: Summary & pricing for client…

To exhibit or not exhibit?  To go or not to go?  To send or not to send?  To spend or not to spend? Attending conferences and exhibiting at conferences have a cost. It’s not just the Exhibit Fee, the registrations, the Hotel, and travel, but the cost of personnel out of the office, or the investment of a company’s people at said event over the next best opportunity. Before committing to an event, we get our clients the information that […]