The nuts and bolts of running an advertising campaign. How do the new prices compare to the previous cycle? Are Construct’s clients getting the best placement possible? Are we taking advantage of any editorial opportunities that, while not quid pro quo in journalism, nonetheless build on top of relationships we have with various construction industry titles, and if we can get some copy space, we will?
As for the insertion orders, following the advertising budget we ensure the best for our client and take care of business with publishers and the industry media because that’s what we’re good at – taking this management and clerical work off our clients’ desks so clients can do what they’re good at.