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Monthly Archives: June 2017

25 Jun 2017

Construction Industry Advertising: Digital or Print?

Where to spend the advertising dollar? Decisions. Decisions. Decisions. This is a different article than one we would have written in 2006 when Construct Marketing started. Advertising decisions still start with a budget. It is still an indirect cost or a cost unattached to production quantities or volume. It still requires marketing intelligence, construction industry knowledge, and experience. The difference today is not, “Digital or Print?” but “Where to set the budget for digital ads and where to set the budget […]

25 Jun 2017

Press Release: Client Announcement

To maximize exposure for a developing product, Construct Marketing wrote and issued a press release on our client’s behalf. The release was disseminated via our own 500+ editor construction industry media presslist and through PR Web’s Newswire service. See example here. Construct Marketing press releases not only serve to disseminate information through industry channels but also to take advantage of the general press’ interest in construction items. This increases reach and increases website traffic. As media outlets and platforms pick […]